A Few Words from Our Managing Director
At Kewpie Malaysia, we believe that food is more than just nourishment—it’s an expression of care, culture, and connection. As I take on this role, I am honored to continue the legacy of a brand that brings “Love around the kitchen table” to homes across the country.
One of our proudest commitments is ensuring that our products are Halal-certified, upholding the trust and values of our diverse Malaysian consumers. We will continue to prioritize quality, safety, and inclusivity in everything we do.
As we approach the 100th anniversary of Kewpie Mayonnaise in 2025, we celebrate not only a century of innovation and taste, but also the deep relationships we've built with our stakeholders. This milestone is a testament to how Kewpie has evolved from a household staple to a symbol of joy in everyday meals.
In today’s fast-paced world, Kewpie strives to inspire an approach to a healthier lifestyle—offering convenient, nutritious, and delicious options that make home cooking both simple and satisfying.
Moving forward, our vision is to grow from being a brand that Malaysians “like” to one that they truly “love”. Through innovation, community engagement, and heartfelt food experiences, we will continue to bring value to every kitchen and every table we touch.
Thank you for being part of the Kewpie journey. Let’s continue to make every meal meaningful—together.
Warm regards,
Takeshi Nishizato
Managing Director
KEWPIE MALAYSIA SDN BHD
(859522-D)
About Kewpie’s
Worldwide Network
About Kewpie’s
Worldwide Network
Our Milestones
2009
KEWPIE MALAYSIA SDN. BHD. is established in Malaysia
2002
Hangzhou Kewpie Corporation is established in China
1993
BEIJING KEWPIE CO., LTD. is established in China
1987
KEWPIE (THAILAND) CO., LTD. is established in Thailand jointly with Saha Pathana Inter-Holding Co., Ltd
1982
Q&B FOODS, INC. is established in the United States to start the production of Mayonnaise
1957
The company name is changed to KEWPIE Corporation after its most popular brand of mayonnaise
Our Corporate Motto
““Raku-Gyou-Kai-Etsu,” refers to the idea that people who have the same ambitions enjoy working together, endure struggles together, and rejoice together. These words refer to the belief that the true joy of work is achieved through working together with like-minded persons toward a common goal and accomplishing it. Furthermore, if we exert our utmost efforts every day, we will come to understand the true pleasure of our work and be able to rejoice in our work together with our customers. The words also encapsulate our feelings of wishing to be a company where the people understand and share these feelings as well as achieve the goals and experience the joy with everyone while sharing the difficulties and struggles.
Corporate philosophy of kewpie group
Our Corporate Motto
RAKU-GYOU-KAI-ETSU
Corporate Principles
- Act on moral principles
- Strive for originality and ingenuity
- Look after parent’s well-being
Our Ideal
We aim to be a group contributing to the food culture and health of the world through “great taste, empathy, and uniqueness.”
Mindset
Complying with group policies, we strive to earn the highest degree of trust from our customers and stakeholders.
Corporate Social Responsibility
We want to be a responsible business that cares for and contributes to society & environment.
Our company’s social responsibility policy will fall under three categories:
- Food and Health Awareness
- Society Contribution
- Environment Sustainability
Product Certificate
HALAL
MS 1500
1 041 - 06/2010
FSSC 22000
HACCP
Hazard Analysis & Critical Control Point
Procedures Of Production
All Kewpie Malaysia employees are equipped with training on Food safety and hygiene along with yearly checking and renewal. Therefore every regulations on personal hygiene and food safety in the factory is always adhered to, followed, and conducted.
Ingredients
All resources and ingredients are checked and quality controlled before the input. All checkpoints and levels including micro-bio, physical, chemicals standards; unqualified ingredients and resources are rejected and returned to providers. Establishing the solution to prevent using expired and unqualified resources during manufacturing.
Mixing Process
Installing the filter equipment at end of the mixing process of raw materials during the Mayonnaise processing steps before moving to the end process of mixing in order to remove all mixed substances and curio in the materials.
At the end of the mixing process, Mayonnaise will flow through very high pressure into a filer set which is made of stainless steel, with very small holes.
All oil particles are uniformly sized, which helps the emulsification process.
Therefore, it enables to keep the sustainability of the whole product structure.
This also realizes the perfect flavour of our Mayonnaise.
Extracting, Pouring & Packaging
Using an automatization system that provides similar pouring into bottles. The lid is covered and sealed automatically by using microwave heating pressure. Therefore we can ensure stability and quality for all products.
