Embracing Culture with Smiles, Creativity & Flavor: KEWPIE at Cultural Festival 2025
From 12th – 16th September 2025, KEWPIE joined the Cultural Festival together with BK Funtastic in the Kids Zone. Our goal was simple – to create fun bonding moments for parents and kids while sharing the joy of food with KEWPIE.
A special thank you to Bintang Kecil for organizing such a wonderful program, and to YB Datuk Khairul Firdaus, Deputy Minister of Tourism Malaysia, for gracing the event with his support.
One of the highlights was the Bintang Kecil Talent Search Program, proudly sponsored by KEWPIE. Watching the kids showcase their amazing talents on stage brought so much happiness to everyone. To cheer them on, KEWPIE also sponsored hampers filled with our products as prizes – and the smiles on the kids’ faces made it all worth it!
Every day during the festival, we hosted a fun Egg Sandwich Workshop where parents and kids worked together to get creative with food. Using KEWPIE Mayonnaise Japanese Style and KEWPIE Cheesy Cheese Spread, the workshops were always full of laughter and excitement, with families enjoying their tasty creations.
On 14th September, while waiting for the Talent Search results, we also ran a Potato Carrot Shake Workshop to teach kids about healthy eating. Featuring KEWPIE Half Salad Dressing (50% less fat, same great taste!), the kids had so much fun shaking up their cups and learning about a balanced diet.
Throughout the five days, our KEWPIE booth was buzzing with activity! To celebrate the 100 Years of KEWPIE Mayonnaise, we served samples like egg sandwiches and chicken skewers, which were a big hit with visitors. Plus, with any purchase above RM15, shoppers got a chance to spin our Gashapon machine and take-home exclusive KEWPIE merch – from tote bags to our special Blind Box!
The whole week was filled with smiles, laughter, and lots of happy tummies. Thank you to everyone who joined us – we can’t wait to see you at the next event for more fun and flavors with KEWPIE!
