News & Event

From 6th to 8th February 2026, KEWPIE successfully presented its festive theme, “Flavourful Moments with You,” at Tastefully Mid Valley, creating an engaging environment where culinary experiences, family interactions, and creative activities were seamlessly integrated to celebrate the Chinese New Year.

Central to the celebration were KEWPIE’s Roasted Sesame Dressing and Roasted Sesame Yuzu Taste Dressing, which provided a refreshing enhancement to a range of traditional CNY dishes. These versatile dressings, suitable for dipping, marinating, and mixing, enriched each dish while inspiring attendees to explore innovative ways to enjoy festive cuisine.

To further spark creativity in the kitchen, KEWPIE featured four festive recipe inspirations with a modern twist, from the classic Yee Sang to comforting Biang Biang Noodles, alongside crowd-pleasers such as dumplings with chicken dipping and chicken skewers with a zesty yuzu twist. Each dish showcased how simple ingredients, paired with the right flavours, can bring people closer together.

Beyond the culinary experience, the event was brought to life with engaging on-ground activities across all three days. Visitors participated in lively Q&A sessions and giveaways, while families enjoyed interactive experiences such as the Potato Salad Shake and egg sandwich making sessions. These hands-on moments created a warm and joyful environment, encouraging bonding between parents and children.

Adding to the excitement, KEWPIE also offered exclusive promotions and limited free gift giveaways, delighting shoppers and enhancing the overall festive experience.

Overall, the event was a meaningful celebration of flavour, creativity, and togetherness. KEWPIE looks forward to continuing to inspire more flavourful moments with everyone in the future.