From Dipping to Cooking — Explore It All with Kewpie at NOSS Culinary!
PAHANG, 6 NOVEMBER 2025 — Kewpie Malaysia proudly participated in the NOSS Culinary Research Exhibition held at D’Kemahang Serenity, Pahang. The event brought together culinary experts, chefs, and food enthusiasts from across the region, and Kewpie was thrilled to be part of the excitement — especially as one of the key contributors in the highly anticipated cooking competition.
Our main objective at NOSS Culinary was to share the unique and delicious flavours of Kewpie products, particularly the Kewpie Mayonnaise Japanese Style and Kewpie Roasted Sesame Dressing. Through this activation, we aimed to highlight that Kewpie products are not only great for dipping but also incredibly versatile for cooking. Seeing the talented chefs in the competition proudly wearing Kewpie aprons was truly an honour and a proud moment for us.
Beyond supplying products for the competition, Kewpie also set up an engaging booth featuring live sampling and product sales. In line with our campaign theme, “Small Choices, Big Changes,” we emphasised how simple daily decisions — including choosing healthier, flavourful ingredients — can lead to a more wholesome lifestyle.
We showcased two sampling menus that quickly became crowd favourites. First was our Sardine Bread, made using Kewpie Mayonnaise Japanese Style for a rich and creamy finish. Its savoury taste drew many visitors back for second helpings. The second menu was our Pasta Aglio Olio, prepared effortlessly using only pasta and Kewpie Aglio Olio Sauce. Despite its simplicity, many were impressed by its full and balanced flavour.
To elevate the experience, Kewpie introduced an exclusive 1+1 promotion for RM15, which received overwhelming response from visitors.
One of the day’s special highlights was seeing Tengku Ampuan Pahang don Kewpie’s apron while showcasing her cooking skills — a truly memorable moment.
The NOSS Culinary activation proved to be more than just a cooking event. It opened the eyes of chefs and visitors alike to the versatility of Kewpie products — not only for dipping, but as essential ingredients for creative, delicious, and healthy cooking.
