Hari Raya Campaign
With the COVID-19 outbreak and the implementation of the Movement Control Order in Malaysia, interstate travel was restricted and the traditional balik kampung was not advisable.
Despite all those, to keep the Raya Spirit up, Kewpie Malaysia have launched a Hari Raya Campaign, entitled “Setulus Iklas and Terima Kasih Campaign” to highlighting the importance of preparing for Buka Puasa and celebrating Raya together as a family.
This campaign aims to bring families together by providing different Ramadhan recipes that for anyone to create at home with Kewpie.
In order to encourage people to stay at home during the Raya Season during the pandemic, with the launch of our e-commerce stores during the Holy month of Ramadhan as well, Muslim friends were able to order their favourite Kewpie products online and to be delivered to their homes. This initiative was also to bring the mood and bazaar flavours into the homes of everyone celebrating Hari Raya Aidilfitri during the new norm.