KEWPIE Brings Flavor and Fun to Jom Heboh Across Malaysia
KEWPIE recently made a splash at three Jom Heboh locations on Kuala Lumpur, Johor, and Sarawak, delighting visitors of all ages with delicious flavors and exciting experiences. Jom Heboh is one of Malaysia’s largest traveling carnivals, combining entertainment, shopping, food, live concerts, games, and brand activations in one lively space.
Attracting thousands of visitors every day, the carnival is a vibrant hub where families, youths, and local communities come together to enjoy live performances by TV celebrities and artists, interactive brand experiences, and exciting daily programs such as the KEWPIE Ulam Onigiri Making Challenge.
KEWPIE joined the fun with the goal of building brand visibility and letting everyone experience KEWPIE products firsthand. Visitors were treated to creative demonstrations on how to incorporate KEWPIE into everyday meals, including playful twists on local Malaysian recipes.
The activation was filled with excitement thanks to special promotions, including a 1+1 Promotions, and mouth-watering samples such as Roti John and chicken skewers marinated with KEWPIE mayonnaise. The booth quickly became a favorite spot for attendees, creating a fun, flavorful, and memorable experience that kept people coming back for more.
With its presence at Jom Heboh, KEWPIE continues to inspire Malaysians to taste, create, and enjoy everyday meals in new ways. As the carnival travels across the country, KEWPIE looks forward to bringing more joy, flavor, and creativity to audiences nationwide.
