KEWPIE Malaysia at Kusu World Chef Competition 2025
From 25 to 27 September 2025, KEWPIE took part in the Kusu World Chef Competition 2025 as both an exhibitor and sponsor at the World Trade Centre Kuala Lumpur. The event brought together talented chefs from diverse culinary backgrounds to demonstrate their skills and creativity using KEWPIE products in their creations.
As part of the sponsorship, KEWPIE showcased its products through a booth, welcoming professional chefs, overseas exhibitors, and guests to enjoy tasting the delicious range of KEWPIE’s products. In a successful collaboration, KEWPIE Malaysia partnered with Piau Kee, who sponsored their premium seafood and Ultimeat, who supplied the plant-based meat. The event featured engaging sampling sessions that demonstrated how KEWPIE's flavour mayonnaise and dressings, especially the uniquely creamy perfectly complement high-quality ingredients from the ocean to the field.
Vistors expressed great interest and enthusiasm in discovering the wide range of KEWPIE condiments strengthening commitment to encouraging creativity in the kitchen through flavourful experiences.
Live Stage Spotlight: Mastering Flavor with KEWPIE & Convotherm
Furthermore, there was live cooking stage given by organiser in partnership with Convotherm. The chefs demonstrated how Kewpie sauces can be masterfully incorporated into hot cooked dishes, inspiring the audience with new techniques and flavour combinations.
We have moved beyond the bottle to provide holistic culinary solutions, inspiring both trade professionals and consumers to create 'great taste, with empathy and uniqueness' in their own kitchens. KEWPIE is the essential and versatile bridge that connects with Comvotherm's controlled temperature settings allow chefs to lock in these flavours, resulting in incredibly moist, tender and perfectly seasoned dishes. They were demonstrating how this combination simplifies creating restaurant-quality dishes with consistent results and saving time and delicious.
This collaborative underscored a key message:
Whether you are a home cook, a professional chef or a food manufacturer, Kewpie provides the flavours foundation for creating exceptional meals across any category.
