Kewpie Malaysia Celebrates Chinese New Year in Style at Tastefully Expo
On 1 Feb to 4 Feb 2024, KEWPIE Malaysia have participated in this year's Tastefully Expo held at the Mid Valley Exhibitions Centre at booth 140.
The event provided a dynamic platform for KEWPIE Malaysia to showcase its extensive range of dressings, transcending the boundaries of conventional salad applications. Attendees were treated to a delightful culinary journey, immersing themselves in the unique flavors of all eight variants of KEWPIE dressings.
As part of the Chinese New Year festivities, KEWPIE Malaysia delighted customers with enticing promotional activities. The 1+1 promotions garnered significant attention, offering customers a chance to indulge in KEWPIE’s dressings while enjoying a special bonus. With each purchase, customers had the choice of receiving either an exclusive limited edition KEWPIE tote bag or festive food tongs tailored for Yee Sang celebrations.
The audience was captivated as KEWPIE showcased its innovative approach by pouring dressings onto macaroni, creating a sensory experience that left a lasting impression that KEWPIE Dressing can go beyond salad bowl and infuse to daily dishes usage. The interaction with customers was a highlight of the event, with patrons sharing their own creative applications of KEWPIE dressings in their daily culinary endeavors. This exchange of ideas added an enriching dimension to the overall experience.
Notably, KEWPIE Malaysia unveiled exciting new recipes, engaging the on-ground audience with showing videos and ways on using KEWPIE dressing to elevate traditional Chinese New Year delicacies such as Nian Gao and Yee Sang.
KEWPIE Malaysia extends its heartfelt appreciation to all who participated in making this event a resounding success. The company looks forward to welcoming the audience at upcoming events, promising more culinary delights and engaging experiences. Stay tuned for further announcements!
