Kewpie Malaysia celebrations with Reiwa 6 New Year's Event @ Japan Club, KL
On January 13, 2024, Kewpie Malaysia joined the Reiwa 6 New Year's Party Extravaganza at Japan Club KL, teaming up with renowned Japanese Okonomiyaki sauce brand, Otafuku. The spotlight was on Kewpie Malaysia's limited-time promotion, featuring the exquisite KEWPIE Mild Type Mayonnaise and the bold KEWPIE Spicy Tomatoes Pasta Sauce.
Crafted with fresh eggs, soybean oil, and vinegar, the Mild Type Mayonnaise offered a smooth, sweet flavour—a perfect condiment for salads and snacks. The Spicy Tomatoes Pasta Sauce, a blend of tomatoes, basil flakes, oregano flakes, and spices, promised to transform pasta into a flavourful delight, sparking intrigue among attendees about its potential in local Malaysian dishes.
The event, attended by 900 people, concluded successfully, with Kewpie Malaysia elated by the warm reception. Their marketing strategy, including informative flyers about revamped packaging dressings, not only educated the Japanese audience but also showcased the brand's versatility in local Malaysian cuisine. The positive response highlighted the success of their localization efforts.
In summary, Kewpie Malaysia's participation in the Reiwa 6 New Year's party blended Japanese traditions with modern festivities, leaving a flavourful and lasting impression on the taste buds and minds of the attendees.
