KEWPIE Malaysia x KPJ Healthcare: A Collaborative Campaign to Inspire Healthier Living
KEWPIE Malaysia x KPJ Healthcare: A Collaborative Campaign to Inspire Healthier Living
KEWPIE Malaysia partnered with KPJ Healthcare to launch a strategic and health-conscious campaign that combined digital engagement with on-ground interaction. This collaboration aimed to increase awareness of healthier food options while supporting KPJ’s digital ecosystem through its mobile app.
Promoting Digital Engagement Through Healthy Rewards
As part of the initiative, KEWPIE Malaysia sponsored 1,300 bottles of KEWPIE Half Salad Dressing, 100 bottles were given to individuals who downloaded the KPJ mobile app for each event, this approach not only encouraged digital adoption but also introduced consumers to KEWPIE’s healthier salad dressing options.
Exclusive KEWPIE PR Kits for the Jalinan Kasih with KPJ Cares Campaign
In support of Jalinan Kasih with KPJ Cares Campaign Initiative, KEWPIE Malaysia proudly contributed 11 exclusive PR Kits as part of the campaign’s Grand and Consolation Prizes. Each kit featured a thoughtfully curated selection of KEWPIE’s signature products, giving recipients the opportunity to enjoy the brand’s diverse and flavourful range in the comfort of their own homes.
This meaningful contribution reflects the shared values of the campaign which are celebrating love, care, and the importance of making healthier lifestyle choices.
On-Ground Sampling and Consumer Engagement
KEWPIE also activated on-ground sampling sessions, offering visitors a direct taste of its products through specially prepared dishes:
- KEWPIE Potato Carrot Salad with Half Salad Dressing
- Cold Soba Noodles with KEWPIE Black Vinegar Onion Dressing
These sampling activities received strong positive feedback, with many participants praising the unique and refreshing flavours. The Black Vinegar Onion variant, in particular, attracted notable interest due to its rarity in local markets.
To complement the sampling, special promotions were offered on selected products, including KEWPIE Half Salad Dressing, Black Vinegar Onion, and the iconic Roasted Sesame Dressing—encouraging immediate trial and purchase.
Strengthening Brand Presence Through Collaboration
This partnership with KPJ Healthcare reflects KEWPIE Malaysia’s ongoing commitment to promoting healthier food choices while building meaningful connections with consumers.
By combining digital strategies with on-the-ground touchpoints, the campaign successfully enhanced brand awareness, product trial, and community engagement.
We look forward to continuing this collaboration with KPJ Healthcare and bringing more impactful, health-focused initiatives to the public in the near future.
