Kewpie Prosperity Contest
During Chinese New Year 2021, many things were done differently, ranging from new was of having reunions, new ways of giving ang paus, greetings and a new way of celebrating together in the new norm.
Reunion dinners are one of the traditions that the Chinese hold close to heart, where families get together to enjoy a heartwarming, scrumptious meal of the year.
To commemorate the occasion, Kewpie Malaysia held a campaign, reminding fans and consumers about the importance of bringing “Love Around The Kitchen Table” – which stands as Kewpie’s slogan.
This campaign was driven to allow fans to share their creative ways of having a Chinese New Year dinner despite being miles apart from their family. A total of xxx submissions were collected and 2 main winners and consolations winners were announced too.