KEWPIE Rings in Chinese New Year at TLM Food Expo, Spice Arena Penang!
The TLM Food Expo at Spice Arena, Penang (10th-12th January) was the ultimate CNY celebration, and KEWPIE was there to add a delicious twist! With over 10,000 visitors and more than 200 exhibitors, this event was one of the largest food expos in Malaysia and Singapore, bringing together food lovers, festive fun, and a wide array of flavors from around the world.
Festive Delights with KEWPIE
To kick off the Chinese New Year in style, KEWPIE presented an exclusive sampling menu featuring Golden Fried Rice and Mini Yee Sang—two dishes that perfectly capture the festive spirit. What made these dishes so special? KEWPIE’s versatile dressings and sauces! Customers were wowed by how easily KEWPIE products could be used to elevate traditional dishes, offering a fresh take on their favourite CNY treats.

CNY Promotions & Limited-Edition Gifts
We didn’t stop at delicious food—KEWPIE had some fantastic CNY promotions to make the celebrations even sweeter! The 1+1 RM 15 offer had visitors excited to grab a great deal, and limited-edition CNY-themed gifts like KEWPIE chopsticks and Snake zodiac-themed angpau were the perfect way to spread festive joy. These fun gifts were a hit with families and foodies alike, making the event feel even more special.
Connecting with Families and Foodies
KEWPIE’s mission this CNY was clear: to connect with families, food enthusiasts, and health-conscious individuals looking for festive, easy-to-use products that don’t compromise on taste. It was the perfect opportunity to showcase how KEWPIE products can add flavor and versatility to everyday meals and make celebrations even more enjoyable. The festive mood was contagious, and everyone left with new inspiration for their holiday meals.
Looking Ahead to More CNY Fun!
But the celebration doesn’t end here! Stay tuned for more CNY events where we’ll continue spreading joy with mouthwatering products, unbeatable deals, and plenty of festive surprises!