News & Event

Kewpie Malaysia was to be part of the International Café & Beverage Show (ICBS) 2025, held from 24–26 April at the Kuala Lumpur Convention Centre. 

This year, Kewpie was thrilled to showcase Kewpie's versatile range of products and solutions for the food service industry. Visitors to Kewpie booth had the opportunity to discover exciting new applications for the mayonnaise, sauces, dressings and spreads—tailored to café-style dishes and HORECA. 

Kewpie Malaysia’s Corporate Chef, Chef Eunice, took the spotlight throughout the event with engaging live cooking demonstrations. Known for her expertise in pastry and bakery, Chef Eunice impressed the crowd with her creative use of Kewpie’s dressings and flavoured mayonnaises in a variety of dishes—including cookies, pastries, and even pasta.

Many attendees were surprised and inspired to see how Kewpie products can be incorporated into baked goods and savoury recipes, bringing out unique flavours while showcasing product versatility for their business. Her demonstrations sparked great interest and conversations around new menu ideas for cafés and restaurants.
 

Among the standout creations were:

• Yuzu Pound Cake – a light and citrusy treat, made refreshing with lemon zest and Kewpie Yuzu Dressing.
• Roasted Sesame Mayo Cookies – a surprising sweet and savory delight.
• Roasted Sesame Mayo Pie Tee – flavourful fillings elevated by Kewpie Roasted Sesame Mayo.
• Mentai Mayo Pasta – a rich, umami-packed dish using Kewpie Mentai Mayo.
   

Thanks to Eciatto Coffee for extending the opportunity for us to take the stage during the show., our Corporate Chef delivered a live cooking demonstration, sharing recipes and creative ideas using Kewpie products. The demo sparked engaging conversations around food innovation and flavour pairing.
 

The KEWPIE booth attracted a steady stream of visitors, including industry professionals, café owners, culinary enthusiasts and even government VIPs. Many stopped by to try out the food sample prepared live by Chef Eunice.

Kewpie was honoured to welcome distinguished visitors and decision-makers who took the time to explore how Kewpie products can be creatively applied in both savory and flavourful dishes. Their positive reactions and curiosity reinforced the versatility and appeal of Kewpie offerings in today’s dynamic food service industry.

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Curious how Kewpie products can be used in your menu—even in bakery?

Now’s your chance to see it up close!
We’re excited to announce that Kewpie will be participating in the upcoming Food & Drinks by SIAL 2025 trade exhibition, happening from 1–3 July 2025 at MITEC, Kuala Lumpur.
From savory applications to creative food innovations, Kewpie team will be there to showcase how KEWPIE products can bring unique taste and versatility to your menu.
🗓️ Mark your calendar and don’t miss the chance to explore the surprise menu creations by the Kewpie Chef at our booth!

Stay tuned—we can’t wait to see you there!