Malacca Billboard

Malacca is one of the most popular tourist destinations within Malaysia, its rich cultural heritage and variety of authentic local food, attracts many travellers from other states and foreign tourists. 

Kewpie Malaysia’s headquarter and factory is located in Malacca. In order to create an awareness and brand exposure about Kewpie Brand, we decided to leverage on an Outdoor Billboard placement located in the busiest intersection along Jalan Melaka central, capturing the attention of locals and tourists who are going in and out of Malacca town.