Trade exhibition — KEWPIE Malaysia x Food & Drinks Malaysia by SIAL, Kuala Lumpur.
Kewpie participated as a trade exhibitor at Food & Drinks Malaysia by SIAL 2025, held from 1–3 July 2025 at MITEC, Kuala Lumpur. As part of the prestigious SIAL global network, the event gathered key players in the food and beverage industry from across the region, offering a valuable platform for brands to connect, collaborate and inspire.
At Kewpie interactive sampling booth, Kewpie introduced a variety of innovative applications using signature mayonnaise, dressings and flavoured mayonnaises. Visitors had the opportunity to taste firsthand how Kewpie products can bring bold flavours, texture, and versatility to both sweet and savoury creations for their businesses. From café-style dishes to modern foodservice concepts, Kewpie team engaged with professionals across the culinary spectrum, including chefs, buyers and business owners.
Kewpie was honoured to be one of sponsor of the Global Culinary Challenge Malaysia (GCCM) Competition, supporting the culinary talent. Kewpie also was excited to see how rising chefs incorporated technique, flair and local or global flavour into their competition dishes.
Kewpie’s involvement in both the exhibition and GCCM reflects its ongoing commitment to the F&B community which offering not just products, but inspiration and solutions for evolving menus and food trends.
In addition, Kewpie also participated in the Halal Forum, engaging in valuable discussions around Halal market growth and certification standards in Halal food manufacturing. As a Halal-certified brand, Kewpie’s commitment to the Malaysian market includes not just taste and quality—but trust. That’s why achieving Halal certification has been a significant part of Kewpie journey.
We sincerely thank all who visited Kewpie booth and interest Kewpie products. Looking forward to seeing you again at future events!
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What’s the next?
Now’s your chance to meet us!
Kewpie will be participating in the upcoming MIHAS 2025 trade exhibition, happening from 17–20 September 2025 at MITEC, Kuala Lumpur.
From savory applications to creative food innovations, Kewpie team will be there to showcase how KEWPIE products can bring unique taste and versatility to your menu.
🗓️ Mark your calendar and don’t miss the chance to explore the surprise menu creations by the Kewpie Chef at Kewpie booth!
Stay tuned—we can’t wait to see you there!
