KEWPIE Malaysia's Culinary Showcase at iFood iVege Chinese New Year

On 26 Jan to 28 Jan, Kewpie Malaysia have participated iFood IVege Chinese New Year event, which is located at Pavilion Bukit Jalil Exhibition Hall, Level 5.


The occasion served as a platform for KEWPIE to present its extensive range of dressings, elucidating their versatility beyond conventional salad applications. Attendees have taken part in a culinary journey featuring all eight variants of KEWPIE dressing.


A focal point of this gastronomic exposition was the revelation of the Roasted Sesame dressing's versatility. While traditionally associated with salads, KEWPIE showcased its ability to transcend culinary boundaries by imparting rich flavor profiles to dishes such as marinated chicken and stir-fried mushrooms.

The sampling session, done with finesse, used macaroni to showcase the versatility of KEWPIE dressings. This interactive approach not only engaged the audience but also highlighted that KEWPIE dressings go beyond just salads.

As part of the event, KEWPIE Malaysia offered a 1+1 promotion, where purchasing a set of Kewpie dressings came with a bonus – complimentary premium items like cutlery sets and practical Ziplock’s and this have elevated the overall experience for our patrons.

The positive response and enthusiasm from attendees underscore our commitment to delivering exceptional culinary experiences. As this event concludes, Kewpie Malaysia looks forward to future engagements, promising more culinary adventures and flavour exploration.