Malaysia's Premier Trade-Only Food and Hospitality Exhibition (FHM 2022)
On the 29th of March 2022- 1st of April 2022, the grand return of the 16th edition of Food and Hotel Malaysia (FHM), Malaysia’s premier trade-only food and hospitality exhibition was held at the Kuala Lumpur Convention Centre (KLCC).
This event serves as a platform for all industry players and business owners, reconnect, share and promote the businesses and products as we slowly move into the endemic phase of Covid-19. With the economy slowly recovering, this four day event targeted the Malaysian market, reaching out to at least 500 participating brands and 8,000 over quality trade buyers.
During the event, together with our distributor DKSH, Kewpie Food Services department utilized the platform not only to educate and attract new business connections, but also to demonstrate Kewpie's product usage, and provide sampling activities to the visitors at the exhibition.
Our new products such as the Kewpie Creamy Spices Dressing and the Kewpie Black Vinegar Dressing were also showcased during the exhibition to create an awareness of the said products.
The turnout and the crowd was good, and despite the ongoing pandemic, patrons and visitors were slowly easing in to try the samples and explore the different usages of our Kewpie products.